Leveraging Digital Loyalty Schemes for Local Business Growth
With constant competition and evolving consumer expectations, it’s no secret that local businesses need an edge. A digital loyalty scheme, if created and deployed with finesse, can deliver just that. If you’re a local business owner in the Croydon area navigating the digital revolution, a well-executed scheme can drive customer loyalty, attract new patrons, and […]
The power of clarity, authority, and precision in content marketing
In today’s digital age, it’s almost impossible to avoid the influx of content that’s constantly bombarding us online. Whether it’s social media, blog posts, articles, or videos – we’re all consuming content on a daily basis. However, with so much happening out there, how do you ensure your content stands out and resonates with your […]
Content for effective digital marketing
As a small business owner, you may be wondering how you can improve your website’s ranking on search engine result pages (SERPs) while also targeting your ideal audience. One effective strategy is to create different types of content that both engage your target audience and improve your search engine optimisation (SEO). Here, we’ll go through […]
Check how well your website is converting visitors into customers
Having a website is vital in today’s digital world. But simply having a website is not enough – it’s important to make sure that your website is effective in converting visitors into customers. To improve website conversion rates, businesses need to understand why visitors are leaving without taking action such as completing a purchase, downloading […]
Why include subtitles & captions in video
You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your […]
Complete our business growth scorecard for personalised results
Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as ads and audience targeting as one of the top ways to drive demand, but before you get to this stage of implementing or refreshing your marketing plan, perhaps it is time to review […]
5 tips for an inbound marketing strategy
With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd. Your website is key to your online strategy. What’s important is generating traffic and enticing leads to your website. Then, once you have web visitors it’s about finding ways to be that thought leader in your field of expertise […]
5 tips for your website
Your website should be the focus of your digital marketing strategy. It is where links from your social media channels, email campaigns, and Pay per Click (PPC) advertising should lead to. Therefore, it is critical that your web design is easy to navigate, engaging, informative and attractive. Here, Smart Cow Marketing offers some tips for your website. Free website review 1. Relevant content Be creative […]
Quick tips on using social media effectively
Social media can be a cost-effective way to reach your target audience. Once you have worked out the right social channels for reaching your audience or you’re in need of a refresher on why you’re using social media for business, here’s a few quick basic tips to connecting and engaging with your audience. Contact us […]
Help with Lead Generation
At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’. In this blog we sum up a few tips to help you generate more leads! Email marketing Download Our Lead Generation Guide Email marketing is […]