Lead generation tips
Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer. This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when […]
Why you should create an online persona
https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your target audience. This fictitious character acts as a reminder of who you are talking to when you are marketing. Therefore, it helps you define key messages that really resonate with your prospects and […]
Lead Generation: Lead generating forms
This is the final blog in our mini-series covering the four-key mechanics for inbound lead generation to help gather quality leads. In our previous blogs we’ve talked about creating compelling offers, engaging calls-to-action and landing pages. Forms that convert to quality leads Your lead capture form is what your web visitor will find when they […]
Lead Generation: Landing pages
This is the third blog in our mini-series which looks at the four-key mechanics for inbound lead generation to help gather quality leads. Previously we’ve talked about creating compelling offers and engaging calls-to-action. Here we will take a closer look at landing pages that convert to leads. What are landing pages? A landing page is […]
Lead Generation: Engaging calls-to-action
Lead generation is key for marketing campaigns. This is the second blog in our mini series which looks at the four key mechanics for inbound lead generation to help gather quality leads. We’ve already discussed creating compelling offers, in this blog we look at the next step of creating engaging calls-to-action. Calls-to-action We often talk […]
Lead Generation: Creating compelling offers
Generating leads – both high in quantity and quality – is a key objective for a marketing campaign. There can be a lot of components for any lead generation campaign. Here are four key mechanics for inbound lead generation: Offers: such as books, whitepapers, free consultations, coupons and product demonstrations. Call-to-action (CTA): bold text, an […]
Marketing tips for Croydon businesses
As we wait with fingers crossed for non-essential shops to open and sectors such as hair & beauty, hospitality and leisure to resume, we thought we’d offer our local Croydon businesses some marketing tips to help increase online presence. Google My Business First things first, is your company on Google My Business? If […]
Social media stories
As daily active users on Instagram, Facebook and WhatsApp reach over 500 million, Smart Cow, as a Social Media marketing agency, look at the story function within social media and how this can help your brand extend its reach to your target audience and build brand awareness. What are social media stories? Social media stories […]
BNI Sutton Featured Presentation
Simon Cripps presents Smart Cow Marketing at BNI Sutton, sharing insights on Website Design, SEO, and Digital Marketing for Croydon businesses.