PPC COST ESTIMATOR

What could Google Ads cost — and what might the numbers look like?

Use our PPC calculator to explore how your advertising budget, estimated cost per click and customer value can affect the commercial picture.

Estimate my PPC numbers

A planning tool, not a performance guarantee.

Explore your PPC numbers

Enter a few assumptions to get an indicative view of your potential Google Ads spend and commercial return.

Try different daily budgets, average cost-per-click figures and customer values to see how the numbers change.

Use it to test the economics before you spend

The calculator helps you model some of the commercial assumptions behind a PPC campaign. Changing the advertising budget, estimated cost per click or value of a new customer can make a significant difference to whether paid search looks commercially viable. The figures are indicative only. Real campaign performance depends on factors such as search demand, competition, conversion rate, location, landing-page quality and how effectively enquiries are converted into customers.

What affects the real result?

Getting clicks is only part of the equation. Explore the core variables that determine the true profitability and commercial value of your campaigns.

Cost per click

Competition, location and search intent can all affect what each click costs.

Conversion rate

A good campaign still needs an effective landing page, clear offer and strong conversion path.

Lead quality

More enquiries are not useful if they are poor-fit prospects or unlikely to buy.

Post-lead process

Response speed, follow-up and sales conversion have a direct impact on the commercial value of the campaign.