7 Website landing page tips
A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads. These pages usually contain forms where you can collate […]
Lead generation tips
Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer. This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when […]
Email marketing best practice tips
As part of your ongoing marketing strategy, it’s so important to continually update your target audience with informative messages about your products and services. This helps build brand awareness, encourages prospects to engage and improves customer retention. This is where email marketing can be so effective. Email communication acts as advertising for your virtual shop […]
Why you should create an online persona
https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your target audience. This fictitious character acts as a reminder of who you are talking to when you are marketing. Therefore, it helps you define key messages that really resonate with your prospects and […]
SEO – Improving online presence
So, you have a great website with easy accessibility, engaging content, and aesthetically speaking is pleasing on the eye. That is amazing, but it all means nothing if your website cannot be found. But worry not, this is where Search Engine Optimisation (SEO) can help. With 2 billion other websites out there, we have combined […]
Tips to maintain online presence
With the end of the third lockdown, our local High Streets will start to welcome more people as shops, beauty and hospitality (with outside space!) are opening. It will certainly be different for a while, as we all find our feet again after such time away from family, friends and colleagues. But what’s key is […]
Lead Generation: Lead generating forms
This is the final blog in our mini-series covering the four-key mechanics for inbound lead generation to help gather quality leads. In our previous blogs we’ve talked about creating compelling offers, engaging calls-to-action and landing pages. Forms that convert to quality leads Your lead capture form is what your web visitor will find when they […]
8 tips to maximise the content of one blog
With many businesses bearing the brunt of lockdown such as hospitality, leisure and retail closures, any additional cost is a major consideration. Whilst businesses are aware of the importance of marketing to stay front of mind, there’s a few things you can do to be efficient with your marketing and therefore be as cost-effective as […]
Lead Generation: Landing pages
This is the third blog in our mini-series which looks at the four-key mechanics for inbound lead generation to help gather quality leads. Previously we’ve talked about creating compelling offers and engaging calls-to-action. Here we will take a closer look at landing pages that convert to leads. What are landing pages? A landing page is […]
What we can learn from TikTok’s Top 100 videos
TikTok is on track to hit 1 billion users in 2021, meaning the app has huge potential to grow your business and reach more clients. The question is… how do you stand out on such a large platform? TikTok has now released an entertaining video called Year on TikTok: Top 100, where they run through […]