Lead Generation: Engaging calls-to-action
Lead generation is key for marketing campaigns. This is the second blog in our mini series which looks at the four key mechanics for inbound lead generation to help gather quality leads. We’ve already discussed creating compelling offers, in this blog we look at the next step of creating engaging calls-to-action. Calls-to-action We often talk […]
TikTok resource centre
Social media platforms are vital for building a recognisable brand, think of them as your shop windows. The more platforms you are using the further the outreach you will have, we have plenty of advice on choosing which social media channel to use and how to make the most of them. Although that doesn’t mean […]
Lead Generation: Creating compelling offers
Generating leads – both high in quantity and quality – is a key objective for a marketing campaign. There can be a lot of components for any lead generation campaign. Here are four key mechanics for inbound lead generation: Offers: such as books, whitepapers, free consultations, coupons and product demonstrations. Call-to-action (CTA): bold text, an […]
Marketing tips for Croydon businesses
As we wait with fingers crossed for non-essential shops to open and sectors such as hair & beauty, hospitality and leisure to resume, we thought we’d offer our local Croydon businesses some marketing tips to help increase online presence. Google My Business First things first, is your company on Google My Business? If […]
Beginner’s Guide to SEO
With over 4.6 billion internet users worldwide, and over 7 billion searches on Google a day, making sure your website is noticed is a must. Which is why it’s important to consider using a Search Engine Optimisation (SEO) campaign to improve your online presence and make your website visible. What is SEO? SEO is the […]
SEO mistakes to avoid
Your website is the centre of your digital world and right now it is the go to place for most people searching for products and services as COVID-19 has ushered along digital transformation at some pace. So, being found online is crucial. This is why Search Engine Optimisation (SEO) is a key element of your inbound marketing […]
Does a website need a sitemap?
A sitemap is created for a website to provide an overview of the website and what can be found on it. Think of it as a road map with sign posts to help search engines find it and therefore help to attract web visitors. An sitemap is an important factor for ranking your website in […]
5 benefits of email marketing
Research indicates that 99% of consumers check their email every day with many citing that it is the preferred way to receive brand updates. With this in mind, here’s some of the benefits of incorporating email marketing into your overall digital marketing strategy. 1. Build your own database Having your own contact list is invaluable […]
What is PPC and why use it?
You’ve likely heard of the phrase PPC in relation to marketing but perhaps not really thought much more about it and how it could help your business. So, here’s some insight into PPC or shall we say, Pay Per Click advertising. What is PPC? Pay Per Click is online paid advertising which offers a targeted […]
Web design guidelines
Whether you have a website already or are looking for a web developer to create a brand-new website for you, here’s some of the key considerations to think about to ensure that your website is doing what it should – engaging with visitors and being a lead generator. 1. What functionality should your website have? […]