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Laptop displaying an online flower shop with various bouquets and arrangements, surrounded by fresh flowers, illustrating digital marketing and e-commerce for floral businesses.

7 Website landing page tips

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17/05/2021
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Digital Marketing, Pay Per Click

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on …

Digital marketing concept with letter tiles spelling "DIGITAL" on a bright blue background.

Lead generation tips

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10/05/2021
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Digital Marketing, Inbound Marketing

Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your …

Person holding smartphone beside laptop on wooden table, symbolising digital marketing and online presence.

Why you should create an online persona

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23/04/2021
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Content Marketing, Digital Marketing, Inbound Marketing

https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your …

Search button viewed through a lens, symbolising digital marketing and SEO strategies for enhancing online presence.

SEO – Improving online presence

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13/04/2021
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Digital Marketing, SEO

So, you have a great website with easy accessibility, engaging content, and aesthetically speaking is pleasing on the eye. That is amazing, …

Person typing on laptop at wooden desk with green apple, smartphone, notepad, and decorative items, illustrating a productive workspace for digital marketing activities.

Tips to maintain online presence

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09/04/2021
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Content Marketing, Digital Marketing, Google My Business

With the end of the third lockdown, our local High Streets will start to welcome more people as shops, beauty and hospitality …

Wooden blocks spelling "MARKETING" on a light wooden surface, representing digital marketing services by Smart Cow.

Lead Generation: Lead generating forms

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06/04/2021
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Content Marketing, Digital Marketing, Inbound Marketing

This is the final blog in our mini-series covering the four-key mechanics for inbound lead generation to help gather quality leads. In …

Wooden blocks spelling "BLOG" on stacked newspapers, symbolising content creation and digital marketing strategies for enhancing blog effectiveness.

8 tips to maximise the content of one blog

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30/03/2021
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Content Marketing, Digital Marketing, SEO

With many businesses bearing the brunt of lockdown such as hospitality, leisure and retail closures, any additional cost is a major consideration. …