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PPC letters on white tiles against a red background, representing pay-per-click advertising in digital marketing.

What is PPC and why use it?

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17/02/2021
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Advertising, Digital Marketing, Google AdWords, Pay Per Click

You’ve likely heard of the phrase PPC in relation to marketing but perhaps not really thought much more about it and how …

Wooden blocks spelling "WEB" on a wooden desk with stationery items, symbolising web design and digital marketing themes relevant to Smart Cow Marketing.

Web design guidelines

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10/02/2021
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Digital Marketing, Web Design, Websites

Whether you have a website already or are looking for a web developer to create a brand-new website for you, here’s some …

Person holding a coffee cup while working on a laptop, symbolising digital marketing and productivity for Smart Cow agency.

How to write a blog

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08/02/2021
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Content Marketing, Digital Marketing, SEO

There are so many distractions these days from email through to social media or website pop-ups therefore if you have written a …

Search button displayed on a digital screen, symbolising online search functionality relevant to digital marketing and SEO strategies.

Be relevant to improve website optimisation

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22/01/2021
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Digital Marketing, SEO, Video

Lockdown has pushed many businesses to take a good close look at their online presence. With so much business being conducted online, …

Woman in a striped shirt recording video content in a studio setting, featuring cameras and a laptop, against an orange background, illustrating digital marketing video production techniques.

Tips for being on camera

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20/01/2021
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Digital Marketing, Video

If you’ve read our Think virtual in 2021 blog then you’ll know that there will still continue to be a lot of …