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Man holding a coffee mug with "SEO" and an upward arrow design, writing notes at a desk with a computer, illustrating digital marketing and SEO strategies.
5 steps to utilise your CMS for SEO

5 steps to utilise your CMS for SEO

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20/10/2021
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Digital Marketing, SEO

Search engine optimisation (SEO) is a major, ongoing task for any website, and making sure your website is structured and formatted correctly …

SEO diagram illustrating key components such as keywords, backlinks, traffic, ranking, content, analysis, web optimization, on a notepad beside a coffee cup.
How to choose your keywords

How to choose your keywords

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15/10/2021
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Digital Marketing, SEO

Using keywords and phrases on your website is an important part of search engine optimisation (SEO). Keywords form part of the strategy …

Woman in a striped shirt recording video content in a studio setting, featuring cameras and a laptop, against an orange background, illustrating digital marketing video production techniques.
Why include subtitles & captions in video

Why include subtitles & captions in video

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21/09/2021
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Content Marketing, Digital Marketing, Inbound Marketing, Video

You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. …

Man with a magnifying glass and pipe, dressed in detective attire, symbolising investigation and analysis in digital marketing strategies.
Complete our business growth scorecard for personalised results

Complete our business growth scorecard for personalised results

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15/09/2021
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Digital Marketing, Inbound Marketing

Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as …

Search button displayed on a digital screen, symbolising SEO and online marketing strategies relevant to Smart Cow Marketing's services.
Content – the foundation of search

Content – the foundation of search

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14/09/2021
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Digital Marketing, SEO, Web Design, Websites

Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow …

Marketing plan written in chalk on a blackboard with a coffee cup and paper notes, illustrating digital marketing strategy concepts.
5 tips for an inbound marketing strategy

5 tips for an inbound marketing strategy

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07/09/2021
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Digital Marketing, Inbound Marketing

With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd.   Your website is key to your …