How to improve your website for Google search

Green keyboard key labelled "SEO" with a magnifying glass icon, symbolising search engine optimisation for digital marketing strategies.

Improving your website for Google doesn’t have to be difficult, it just takes a few steps to begin with. If you want more traffic on your website then it’s important to ensure that Google can crawl and index the pages of your site quickly. The faster the bots can do this, the higher you’ll rank […]

Improving SEO with Internal links

Diagram illustrating SEO components, featuring keywords like "Keyword Research," "Link Building," "Traffic Monitoring," and "Social Media," alongside a laptop and smartphone on a wooden desk.

Internal links are another key element to consider as part of your search engine optimisation (SEO) strategy. Internal links help website navigation, define your website’s architecture and highlights page authority and ranking in search results. Contact Us About SEO Create quality content In order to add links to your website, you need quality content! This […]

5 steps to utilise your CMS for SEO

Man holding a coffee mug with "SEO" and an upward arrow design, writing notes at a desk with a computer, illustrating digital marketing and SEO strategies.

Search engine optimisation (SEO) is a major, ongoing task for any website, and making sure your website is structured and formatted correctly to achieve the best search ranking possible is extremely important. Luckily, if your website utilises a Content Management System (CMS), you can use its built in features to make sure you are using […]

How to choose your keywords

SEO diagram illustrating key components such as keywords, backlinks, traffic, ranking, content, analysis, web optimization, on a notepad beside a coffee cup.

Using keywords and phrases on your website is an important part of search engine optimisation (SEO). Keywords form part of the strategy to help your website be found in search engine results pages (SERPs). So, how do you choose what keywords are right for your business? Here, we look at a few ways you can […]

Content – the foundation of search

SEO

Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress. The beauty of a CMS website is that it allows the user to easily update content […]

Is your marketing targeting your audience?

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Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page. Most online […]

Be relevant to improve website optimisation

Search button displayed on a digital screen, symbolising online search functionality relevant to digital marketing and SEO strategies.

Lockdown has pushed many businesses to take a good close look at their online presence. With so much business being conducted online, understanding how to get the most out of your website could prove a gamechanger in 2021.  One of the key things to think about is relevant keywords for your website. Creating a list […]