Setting up your LinkedIn profile to improve lead gen
Use LinkedIn to great effect by setting up your profile to showcase your skills to grow your business. LinkedIn is the social media platform that allows you to build and engage your professional network. With over 30 million companies on LinkedIn and 675 million users, LinkedIn offers an influential social media platform for businesses to […]
Emojis – More than just a smiley face
To celebrate World Emoji Day we thought we’d take a little look at the history to date and how they can help with your marketing campaigns. Emojis born Emojis have barely been around for twenty years and they’re continually coming up with a whole load of new ones! The first ever emoji was created by […]
What are YouTube Shorts?
We’ve said for a long time now about the importance of video as part of your marketing strategy and recent insight from YouTube cements this further. Over 1.5 billion users each month are watching YouTube shorts. You-Tube Shorts is a short-form platform offered by YouTube which simply means that videos are limited to 60 seconds. […]
Tips for LinkedIn social posts
Social media marketing is a key element of a digital marketing strategy. It allows for another avenue of reaching your target audience in a way that they choose to receive information and at a time of their choosing. It can offer a more personal approach and informal way to market to your audience. However, with […]
What should I write on a social media post?
When it comes to posting on social media for your business, do you often find yourself struggling for what to say as you feel you’ve exhausted all your ideas for the month? Well, here are a few tips to help you schedule your social posts over the next month or two to write engaging content […]
Best Practice: Social media image sizes [Infographic]
Having a consistent look and feel for images you produce provides the perfect solution for a digital marketing campaign. You can repurpose imagery across channels which helps to build your brand identity and therefore awareness and importantly it helps with ongoing engagement as your brand becomes familiar. Repurposing images for social channels can help maintain […]
Your 5 minute daily social media routine
For small business owners, running a business, managing finances, employees and new business takes time and a lot of effort. Marketing your products and services is just another key element to keep your brand front and centre of your clients and prospects and another activity that you need to juggle. In this blog, we provide […]
365 days of social media cheat sheet
It’s easy for businesses to neglect their social media, as posting every day can be difficult and time-consuming when you’re unsure as to what you should post. We understand the pressures on business owners to continually create ongoing engaging content on a regular basis through social media. That’s why we created our 365 days of […]
Why do people use TikTok?
TikTok has released a new Global Authenticity Study providing insight into the app and what makes it unique from other social platforms. The TikTok research with Nielsen is as a result of a survey with over 8,000 TikTok users. This makes it a truly comprehensive report and delve into the popular social network to “understand […]
Christmas digital marketing
Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack […]