The social network with over 3 billion monthly active users
Facebook has evolved significantly since it burst on the scene in 2004. As of July 2023, it has over 3 billion monthly active users worldwide and is the most-used social network. With these staggering numbers, Facebook is a great platform to incorporate into your business’s social media strategy. In this article, we will discuss some […]
Is a company rebrand a costly mistake?
If your internet access has dropped for days on end or you’ve been in the middle of nowhere, you could be forgiven for not knowing that Twitter, one of the most recognisable brands in the world, has recently been rebranded as ‘X.’ The move has left many users scratching their heads, wondering how it happened […]
Using digital marketing to increase your bottom line
Small business owners tend to have a lot to juggle. Between managing inventory, employees, and bookkeeping, it can feel like there isn’t enough time left in the day to focus on marketing. However, with the growth of digital marketing, it has become easier than ever for small businesses to reach a wider audience and increase […]
Getting personal: The changing landscape of LinkedIn posts
It’s no secret that LinkedIn has long been the go-to platform for professionals looking to network and expand their careers. But lately, this social media giant has been undergoing a transformation of sorts. With more and more members sharing personal stories and thoughts, LinkedIn is no longer just the place to post your CV and […]
5 Digital marketing strategies to reach your customer base
As a small business owner, you know the importance of reaching your customer base. You also understand that digital marketing can help you do just that. But what exactly is digital marketing? How can it help you improve engagement with potential customers and increase traffic to your website? Here, we explore five digital marketing strategies […]
Trends to watch: The evolution of influencer marketing
With the rise of social media, influencer marketing has quickly become one of the most effective and popular ways to reach customers. Influencer Marketing is becoming an increasingly popular tactic for businesses to reach their target audiences. This type of marketing involves connecting with influencers in your industry who have a large following and engaging […]
Maximising your reach through social media
An effective social media campaign can help you reach your target audience, engage with them, and boost your bottom line. But how do you get started? Here are a few simple tips to help you make the most of your social media presence. Book a FREE consultation Know your audience The first step in creating […]
Why Marketing Your Business is Important
In these difficult times, it’s more important than ever to keep your business visible. After all, if potential customers don’t know that you exist, they can’t very well buy your products or services! But with budgets tight, you may be wondering how to go about marketing your business without breaking the bank. Luckily, we’re here […]
A pick ‘n’ mix approach to driving web traffic
Creating a website is only the first step in driving traffic to your online business. You also need to promote your site to ensure that potential customers can find it. There are a number of ways to do this, and the most effective approach will vary depending on your business and the products or services […]
What classic novel would your business re-write?
Tuesday 6th September is National Read a Book Day. So, to celebrate the occasion, and for a little ‘pun’ (see what we did there!), we’d love to know what classic novel your business would re-write? We had a great time coming up with our own examples. At Smart Cow, as we do digital marketing here […]