Lead Generation: Creating compelling offers
Generating leads – both high in quantity and quality – is a key objective for a marketing campaign. There can be a lot of components for any lead generation campaign. Here are four key mechanics for inbound lead generation: Offers: such as books, whitepapers, free consultations, coupons and product demonstrations. Call-to-action (CTA): bold text, an […]
Marketing tips for Croydon businesses
As we wait with fingers crossed for non-essential shops to open and sectors such as hair & beauty, hospitality and leisure to resume, we thought we’d offer our local Croydon businesses some marketing tips to help increase online presence. Google My Business First things first, is your company on Google My Business? If […]
Beginner’s Guide to SEO
With over 4.6 billion internet users worldwide, and over 7 billion searches on Google a day, making sure your website is noticed is a must. Which is why it’s important to consider using a Search Engine Optimisation (SEO) campaign to improve your online presence and make your website visible. What is SEO? SEO is the […]
SEO mistakes to avoid
Your website is the centre of your digital world and right now it is the go to place for most people searching for products and services as COVID-19 has ushered along digital transformation at some pace. So, being found online is crucial. This is why Search Engine Optimisation (SEO) is a key element of your inbound marketing […]
What can LinkedIn Sales Navigator offer my business?
LinkedIn is the social media platform for business networking. It’s not about posting filtered images of lovely cups of coffee (unless that’s your business of course), it’s about networking with people to support and grow business. But how can you find the right prospects in a more efficient manner and in a way that’s not […]
How to write a blog
There are so many distractions these days from email through to social media or website pop-ups therefore if you have written a blog on your website how do you get people to stay on your website to read it? Here’s some of our tips for writing engaging blog content for your website to help with […]
Be relevant to improve website optimisation
Lockdown has pushed many businesses to take a good close look at their online presence. With so much business being conducted online, understanding how to get the most out of your website could prove a gamechanger in 2021. One of the key things to think about is relevant keywords for your website. Creating a list […]
Alternatives to Google My Business
As you may have guessed from our previous Marketing Minute videos, Google My Business is our favourite business listing tool. However, this doesn’t mean it has to be yours. There’s no shortage of free online business listing tools, so why not have a look at some alternatives to Google My Business in our video. Book […]
Adding a post on Google My Business
Google My Business allows you to share information with your clients and potential customers that find you on search engines. This can include offers, updates, events and in the current climate COVID-19 updates. In our recent series of Marketing Minute videos we’ve been providing tips on optimising your Google My Business page. Here’s how you […]