Digital marketing must-haves for 2022
Now is a great time to take a look at some of the digital marketing trends that you can tap into to help your business be seen online. Create and manage your database to greatness So, a database may not be a marketing trend as such, but it is a key asset for your marketing […]
Improving SEO with Internal links
Internal links are another key element to consider as part of your search engine optimisation (SEO) strategy. Internal links help website navigation, define your website’s architecture and highlights page authority and ranking in search results. Contact Us About SEO Create quality content In order to add links to your website, you need quality content! This […]
5 steps to utilise your CMS for SEO
Search engine optimisation (SEO) is a major, ongoing task for any website, and making sure your website is structured and formatted correctly to achieve the best search ranking possible is extremely important. Luckily, if your website utilises a Content Management System (CMS), you can use its built in features to make sure you are using […]
How to choose your keywords
Using keywords and phrases on your website is an important part of search engine optimisation (SEO). Keywords form part of the strategy to help your website be found in search engine results pages (SERPs). So, how do you choose what keywords are right for your business? Here, we look at a few ways you can […]
Content – the foundation of search
Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress. The beauty of a CMS website is that it allows the user to easily update content […]
Is your marketing targeting your audience?
Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page. Most online […]
Can video help with SEO?
By now we’re sure that you’ve encountered video content and whether you’ve embraced it fully for your business or not, now is the time to really think about using it as part of your content marketing to help optimise your website further. We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps […]
Help with Lead Generation
At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’. In this blog we sum up a few tips to help you generate more leads! Email marketing Download Our Lead Generation Guide Email marketing is […]
SEO – Improving online presence
So, you have a great website with easy accessibility, engaging content, and aesthetically speaking is pleasing on the eye. That is amazing, but it all means nothing if your website cannot be found. But worry not, this is where Search Engine Optimisation (SEO) can help. With 2 billion other websites out there, we have combined […]
8 tips to maximise the content of one blog
With many businesses bearing the brunt of lockdown such as hospitality, leisure and retail closures, any additional cost is a major consideration. Whilst businesses are aware of the importance of marketing to stay front of mind, there’s a few things you can do to be efficient with your marketing and therefore be as cost-effective as […]