5 steps to utilise your CMS for SEO
Search engine optimisation (SEO) is a major, ongoing task for any website, and making sure your website is structured and formatted correctly to achieve the best search ranking possible is extremely important. Luckily, if your website utilises a Content Management System (CMS), you can use its built in features to make sure you are using […]
How to choose your keywords
Using keywords and phrases on your website is an important part of search engine optimisation (SEO). Keywords form part of the strategy to help your website be found in search engine results pages (SERPs). So, how do you choose what keywords are right for your business? Here, we look at a few ways you can […]
Christmas digital marketing
Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack […]
Improving email marketing open rates
With 4 billion daily email users, is it time you considered email marketing as part of your overall strategy to get new clients and engage with prospects? Here we look at a few tips that can help your email open rate. What’s important to remember is to make your emails personal with engaging and […]
Why include subtitles & captions in video
You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your […]
Complete our business growth scorecard for personalised results
Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as ads and audience targeting as one of the top ways to drive demand, but before you get to this stage of implementing or refreshing your marketing plan, perhaps it is time to review […]
Content – the foundation of search
Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress. The beauty of a CMS website is that it allows the user to easily update content […]
5 tips for an inbound marketing strategy
With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd. Your website is key to your online strategy. What’s important is generating traffic and enticing leads to your website. Then, once you have web visitors it’s about finding ways to be that thought leader in your field of expertise […]
9 Tips for your next email marketing
Email marketing is a great inbound marketing tactic to help generate leads. Each distribution is all about increasing your open rate and click through rate. This is helped by creating engaging and relevant content to your target audience. Here, we cover some of the things for you to do in the future to help improve […]
How PPC can help business owners attract staff
With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business owner boost the reach to cut through the noise and reach prospective applicants? Conducting a Pay Per Click (PPC) campaign can help businesses create a truly targeted advert to promote the job role […]