12 Email marketing tips for small businesses
Everyone wants to make their business stand out from the rest, but it takes more than a creative marketing strategy. The success of your small business depends on mastering all aspects of the marketing mix or the “4 P’s”- product, price, place, and promotion. Email marketing is part of that equation because it can reach […]
New Year, New Website!
It’s the new year and a time for resolutions. For small business owners now is the time to set your goals for your business growth plans. As part of your new year’s resolutions perhaps it’s time to refresh your website? FREE WEBSITE REVIEW At the centre of your digital world is your website, but so […]
365 days of social media cheat sheet
It’s easy for businesses to neglect their social media, as posting every day can be difficult and time-consuming when you’re unsure as to what you should post. We understand the pressures on business owners to continually create ongoing engaging content on a regular basis through social media. That’s why we created our 365 days of […]
The secret to content marketing
For small business owners we know that you’re tight on time. There’s so much on your plate to running a successful business and so many roles you have, from sales, marketing, HR, recruitment and finance to name but a few. With this many hats you’re wearing, thinking about regular content marketing may be blue sky […]
Tips for image and video creation
Having a consistent look and feel for images or video you produce provides the perfect solution for a digital marketing campaign. You can repurpose imagery across channels from website through to social media channels and email marketing campaigns. It helps to build your brand identity and therefore awareness and importantly trust. With 62% of B2B […]
Digital marketing must-haves for 2022
Now is a great time to take a look at some of the digital marketing trends that you can tap into to help your business be seen online. Create and manage your database to greatness So, a database may not be a marketing trend as such, but it is a key asset for your marketing […]
The importance of video content
Video content can provide a great deal of value in your overall business strategy and it’s worth considering how best to incorporate it into your wider marketing plan. For businesses, it makes sense to take advantage of this trend and create videos for your customers or clients. If you, don’t have much experience with digital […]
3 tips for content marketing
Content forms part of your inbound marketing strategy and plays a key role in helping your business be seen online. Whether it’s a blog, social media post, email marketing or Google Adwords campaign, here we’ve compiled our tips for creating great content marketing. Know your target audience We always talk about the importance of knowing […]
Improving SEO with Internal links
Internal links are another key element to consider as part of your search engine optimisation (SEO) strategy. Internal links help website navigation, define your website’s architecture and highlights page authority and ranking in search results. Contact Us About SEO Create quality content In order to add links to your website, you need quality content! This […]
Why do people use TikTok?
TikTok has released a new Global Authenticity Study providing insight into the app and what makes it unique from other social platforms. The TikTok research with Nielsen is as a result of a survey with over 8,000 TikTok users. This makes it a truly comprehensive report and delve into the popular social network to “understand […]