Why you should create an online persona
https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your target audience. This fictitious character acts as a reminder of who you are talking to when you are marketing. Therefore, it helps you define key messages that really resonate with your prospects and […]
Tips to maintain online presence
With the end of the third lockdown, our local High Streets will start to welcome more people as shops, beauty and hospitality (with outside space!) are opening. It will certainly be different for a while, as we all find our feet again after such time away from family, friends and colleagues. But what’s key is […]
Lead Generation: Lead generating forms
This is the final blog in our mini-series covering the four-key mechanics for inbound lead generation to help gather quality leads. In our previous blogs we’ve talked about creating compelling offers, engaging calls-to-action and landing pages. Forms that convert to quality leads Your lead capture form is what your web visitor will find when they […]
8 tips to maximise the content of one blog
With many businesses bearing the brunt of lockdown such as hospitality, leisure and retail closures, any additional cost is a major consideration. Whilst businesses are aware of the importance of marketing to stay front of mind, there’s a few things you can do to be efficient with your marketing and therefore be as cost-effective as […]
Marketing tips for Croydon businesses
As we wait with fingers crossed for non-essential shops to open and sectors such as hair & beauty, hospitality and leisure to resume, we thought we’d offer our local Croydon businesses some marketing tips to help increase online presence. Google My Business First things first, is your company on Google My Business? If […]
SEO mistakes to avoid
Your website is the centre of your digital world and right now it is the go to place for most people searching for products and services as COVID-19 has ushered along digital transformation at some pace. So, being found online is crucial. This is why Search Engine Optimisation (SEO) is a key element of your inbound marketing […]
How to write a blog
There are so many distractions these days from email through to social media or website pop-ups therefore if you have written a blog on your website how do you get people to stay on your website to read it? Here’s some of our tips for writing engaging blog content for your website to help with […]
BNI Sutton Featured Presentation
Simon Cripps presents Smart Cow Marketing at BNI Sutton, sharing insights on Website Design, SEO, and Digital Marketing for Croydon businesses.