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Human face and robotic head in profile, symbolising the intersection of AI and marketing, reflecting themes of technology and human interaction in digital marketing strategies.

AI is it a help or is it a hindrance to marketing?

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15/03/2024
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AI, Digital Marketing

In an ever-evolving digital landscape, Artificial Intelligence (AI) is shaping the future of marketing, with unparalleled efficiency and limitless innovation. However, the …

Collage of diverse individuals smiling, representing various ages and backgrounds, illustrating the importance of personal connection in digital marketing strategies.

How Video Can Elevate Your Digital Marketing Strategy

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04/03/2024
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Digital Marketing, Explainer, Video, Video Testimonials

In an age where content is king and digital landscapes are evolving rapidly, small businesses need to harness the full spectrum of …

Pink grapefruit slice surrounded by yellow lemon slices, highlighting vibrant citrus colours and freshness, relevant to digital marketing themes of visibility and appeal.

What Are Google Ads and How Do They Work?

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28/02/2024
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Digital Marketing, Google AdWords, Pay Per Click

Google Ads, formerly known as Google AdWords, is a powerful online advertising platform used by businesses across the globe. It gives small …

Red paper boat standing out among white paper boats, symbolising uniqueness and differentiation in marketing strategies.

5 Reasons Why Smart Cow Marketing Can Increase Your Visibility Through PPC Campaigns

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13/02/2024
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Digital Marketing, Google AdWords, Pay Per Click

PPC ads (Pay Per Click) help you get seen and bring in more customers for your business. However, creating a successful PPC …

Hands typing on a laptop with digital marketing icons and graphs on a yellow background, representing content marketing and SEO strategies.

5 Ways for a Business to Improve Website Engagement

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01/02/2024
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Web Design, Websites

In today’s digital age, websites have become one of the most important assets for businesses. However, having a website doesn’t guarantee success …