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SEO graphic with gears, charts, and location markers, symbolising digital marketing strategies and content optimisation.

SEO mistakes to avoid

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02/03/2021
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Content Marketing, Digital Marketing, SEO

Your website is the centre of your digital world and right now it is the go to place for most people searching …

Wooden letters spelling "WEBSITE" surrounded by office supplies, illustrating digital marketing and website design themes relevant to Smart Cow Marketing's services.

Does a website need a sitemap?

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24/02/2021
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Digital Marketing, Web Design, Websites

A sitemap is created for a website to provide an overview of the website and what can be found on it. Think …

PPC letters on white tiles against a red background, representing pay-per-click advertising in digital marketing.

What is PPC and why use it?

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17/02/2021
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Advertising, Digital Marketing, Google AdWords, Pay Per Click

You’ve likely heard of the phrase PPC in relation to marketing but perhaps not really thought much more about it and how …

Wooden blocks spelling "WEB" on a wooden desk with stationery items, symbolising web design and digital marketing themes relevant to Smart Cow Marketing.

Web design guidelines

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10/02/2021
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Digital Marketing, Web Design, Websites

Whether you have a website already or are looking for a web developer to create a brand-new website for you, here’s some …

Person holding a coffee cup while working on a laptop, symbolising digital marketing and productivity for Smart Cow agency.

How to write a blog

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08/02/2021
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Content Marketing, Digital Marketing, SEO

There are so many distractions these days from email through to social media or website pop-ups therefore if you have written a …