Smart Cow checklist asking whether customers can contact you on a phone, with three steps: spot it, tap it, finish it.

Can customers contact you easily from your mobile website?

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11/10/2026

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A homeowner has found your plumbing business while standing in a kitchen with a leaking tap. They are using a phone. Can …

Simon Cripps beside the headline “Trump says I’m the enemy?” for his video about AI and superintelligence.

Trump wants to call AI “super intelligence”. What does that mean for your business?

How Croydon Businesses Can Apply Merrell’s Community-First Marketing

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09/10/2026

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Artificial Intelligence (AI), Video

Trump’s AI rebrand makes a good headline. But what do AI, AGI and superintelligence mean, and how should a business decide whether a tool is useful?

Illustration of two tradespeople working outside a UK house, one preparing timber and one painting a doorway.

5 Photos Every Trades Business Should Have on Its Website

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06/10/2026

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Uncategorized, Website Design

Your website needs a few clear, genuine photos that answer a customer's questions. Here are five to capture and where to use them.

Checklist of enquiry follow-up actions beside the headline Where’s the leak?

Where’s the marketing leak? Check your last five enquiries

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28/09/2026

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CRM

A missed call or forgotten quote can leave an enquiry stuck. Try this practical five-enquiry check to make the next action clear and keep your follow-up organised.

Google Business Profile: three checks before your next customer calls

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28/09/2026

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Google My Business

Put yourself in your customer’s shoes. These three Google Business Profile checks help trades businesses give people clearer information before they call.