Practical advice for better growth
Ideas you can use to get found, win more of the right enquiries and make the work that follows easier to manage.
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Explore clear, practical guidance on marketing, websites, lead follow-up, CRM and useful AI.
Does your website explain what you do on the first screen?
You know your business. A new customer does not. When they open your website on a phone, can they tell what work you take on
Can customers contact you easily from your mobile website?
A homeowner has found your plumbing business while standing in a kitchen with a leaking tap. They are using a phone. Can they see how
Trump wants to call AI “super intelligence”. What does that mean for your business?
5 Photos Every Trades Business Should Have on Its Website
Your website needs a few clear, genuine photos that answer a customer’s questions. Here are five to capture and where to use them.
Where’s the marketing leak? Check your last five enquiries
A missed call or forgotten quote can leave an enquiry stuck. Try this practical five-enquiry check to make the next action clear and keep your follow-up organised.
Google Business Profile: three checks before your next customer calls
Put yourself in your customer’s shoes. These three Google Business Profile checks help trades businesses give people clearer information before they call.
Why word of mouth still needs a website
If most of your work comes from referrals, you might wonder whether your website really matters. A happy customer has already recommended you. Surely that
Google Ads Explained: A Beginner’s Guide for Small Businesses
Discover how Google Ads for small businesses can generate more leads, attract the right customers and deliver measurable results. If you’ve ever searched for a