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Explore clear, practical guidance on marketing, websites, lead follow-up, CRM and useful AI.

Alternatives to Google My Business
As you may have guessed from our previous Marketing Minute videos, Google My Business is our favourite business listing tool. However, this doesn’t mean it

Adding a post on Google My Business
Google My Business allows you to share information with your clients and potential customers that find you on search engines. This can include offers, updates,

Think virtual in 2021
A clear change last year was that all networking events and exhibitions went online. Many exhibition organisers created great virtual events with outstanding speakers and

Reviews on Google My Business
For the next instalment of our Smart Cow Marketing Minute video, we cover one of the key benefits of having a Google My Business page

Is it time to discard any social media channels?
Social media offers a way for companies to communicate with their target audience to attract potential customers. However, with so much more activity and hope