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What is PPC?

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09/06/2023
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Pay Per Click

PPC is probably a term you’re all familiar with, it’s a bit of a buzz word, but what does it actually mean …

Smart Cow logo and text "They Ask You Answer" on a purple background, representing digital marketing insights for businesses.

Just like Marcus Sheridan: Boost Sales with Transparency

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30/05/2023
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Digital Marketing

Here, Smart Cow owner, Simon Cripps, gives his insight into one of his favourite business development books. Watch the video below and …

Growth chart with upward trend on yellow background, illustrating business performance and success in digital marketing strategies.

How to grow your small business in a crowded market

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22/05/2023
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Digital Marketing

Small business owners often wrestle with how to grow their business while staying competitive in a crowded market. To expand and scale …

Hand holding a yellow ruler measuring the word "BUSINESS" in orange outline, symbolising business growth and marketing strategies relevant to digital marketing services.

How digital marketing can help accountants grow their firm

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19/05/2023
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Digital Marketing, Marketing for Accountants

As the business world continues to evolve, so does the way we market our services. For accountants, it’s no longer enough to …

Smart Cow logo with text "Unlocking the Benefits of AI for Small Businesses" on a purple background, highlighting digital marketing insights.

Unlocking the Benefits of AI for Small Businesses

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16/05/2023
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AI, Digital Marketing

As a small business owner, you know that the digital landscape is constantly evolving, and it can be challenging to keep up. …

Photographer recording video interview of businessman in modern office setting with bright windows and minimalist design.

Why are video testimonials so powerful for your business?

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10/05/2023
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Digital Marketing, Video

In today’s digital age, businesses have a variety of different marketing tactics they can use to engage with potential customers. From social …

Smart Cow Marketing logo with the text "How much is a website?" on a purple background, relevant to website design and digital marketing services.

How Much For a Website

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06/05/2023
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Web Design, Websites

When it comes to developing a website, one of the most frequently asked questions is “How much will it cost?” Unfortunately, the …

Website spelled out with wooden letter tiles on a wooden surface, surrounded by office supplies, symbolising web design and digital marketing themes.

9 web design tips

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04/05/2023
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Digital Marketing, Web Design, Websites

Your website is your shop window for your prospects and existing clients. It should attract and engage visitors to keep them on …

Man with a beard wearing a floral shirt, standing in front of a Smart Cow Marketing promotional poster featuring a cow and the slogan "Make your marketing legen 'dairy'".

Are You Part of the PRADA Marfa Club?

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27/04/2023
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Digital Marketing, SEO, Web Design, Websites

Hey there, fellow business owners! Today, I want to talk about a topic that should be near and dear to your heart – your website. Let’s talk specifically about the infamous Prada Marfa “shop” in Texas and what it can teach us about the importance of having an engaging website.