Choose a website around your goals

A useful website needs a clear job

A small brochure site, a lead-generation website and an online shop have different requirements. Comparing them only by page count or headline price can hide the work that matters: copy, enquiry paths, integrations, ongoing maintenance and the information needed for launch.

Smart Cow helps SMEs and trades in Croydon, Surrey and South London choose an appropriate website scope. We agree the work and ongoing responsibilities before development starts.

Three common starting points

A straightforward business website

For businesses that need a clear introduction, useful service information and an easy way to enquire. The brief focuses on the essential pages, your brand, supplied content and mobile usability.

A website focused on lead generation

For businesses that need stronger service pages, a considered customer journey and connections to campaigns or CRM. The scope can include content planning, enquiry capture and agreed measurement.

An ecommerce website

For businesses selling products online. Product information, payment processing, delivery rules, stock requirements and store administration need to be defined alongside the page design.

What the proposal should make clear

• The pages, content and functionality included.
• Who supplies copy, images, product data and approvals.
• The forms, booking tools or CRM connections required.
• Hosting, maintenance, licences and ongoing charges.
• Review stages, delivery dependencies and launch checks.
• What is outside the scope and how additions are priced.

We quote against the agreed brief. A calculator can help start the conversation, but the final proposal needs to reflect your actual requirements.

Plan for launch and the work afterwards

A website should be easy for your team to use and maintain. We discuss content editing, support and the checks needed before launch, including enquiry routes, mobile layouts and any existing URLs that need to be protected.

Explore our website design service, use the website pricing calculator or consider a landing page for a specific campaign.

Questions before you start

Can you improve our existing website?

We review the current site first. Depending on its condition and your requirements, targeted improvements may be appropriate before considering a rebuild.

Can a website connect to our CRM?

We can scope suitable connections. We confirm the systems, access and workflow before committing to an integration.

Are hosting and support included?

Your proposal will state the arrangements and ongoing charges. Check those responsibilities alongside the initial build scope.