Turn happy customers into credible proof.

Make it easy for customers to tell their story

A useful testimonial explains what changed for the customer. Give them a few clear prompts and space to speak naturally, rather than a script of praise.

• Choose a customer with a clear experience to share.
• Prepare questions about their challenge, your work and the outcome.
• Use a quiet setting, clear sound and good lighting.
• Record on a phone, remotely or with a professional crew.
• Plan editing and formats for your website and social channels.

Questions to ask

What problem were you trying to solve? Why did you choose us? What was working with us like? What changed afterwards? What would you say to someone considering us?

Ask permission before recording and agree where the finished video can be used. Keep claims accurate and let the customer speak in their own words.