Building an Effective Digital Marketing Plan for Local Businesses
Creating a digital marketing plan from scratch may seem overwhelming, but with the right steps, it can be a powerful tool to grow your local business. At Smart Cow Marketing, we specialise in helping local businesses around Croydon craft tailored strategies that deliver results. Here’s a step-by-step guide to get you started. Step 1: Define […]
New Year, New Goals: How to Plan Your Business Growth for 2025
As the calendar turns to a new year, it’s the perfect opportunity for small business owners to set their sights on growth and success. A well-thought-out plan can turn aspirations into achievable milestones. Here’s how to set realistic business goals for 2025 and align your marketing strategy to support them. 1. Define Clear and Realistic […]
Innovative Digital Marketing Strategies for Local Business Growth
In today’s rapidly evolving digital landscape, local businesses must adapt to stay relevant and competitive. Digital marketing has undergone significant transformation, especially for smaller businesses looking to attract and retain local customers. The rise of mobile internet usage, social media engagement, and shifts in consumer behaviour have all contributed to the need for local businesses […]
How to choose your keywords
Using keywords and phrases on your website is an important part of search engine optimisation (SEO). Keywords form part of the strategy to help your website be found in search engine results pages (SERPs). So, how do you choose what keywords are right for your business? Here, we look at a few ways you can […]
Christmas digital marketing
Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack […]
Improving email marketing open rates
With 4 billion daily email users, is it time you considered email marketing as part of your overall strategy to get new clients and engage with prospects? Here we look at a few tips that can help your email open rate. What’s important to remember is to make your emails personal with engaging and […]
Why include subtitles & captions in video
You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your […]
Complete our business growth scorecard for personalised results
Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as ads and audience targeting as one of the top ways to drive demand, but before you get to this stage of implementing or refreshing your marketing plan, perhaps it is time to review […]
Lead generation tips
Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer. This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when […]