The challenge
The business wanted to be more visible to people in relevant industries. The work needed to support both online discovery and introductions to potential customers.
What we changed
We combined Google Ads and SEO with website improvements and social media support.
LinkedIn activity included improving the profile and carrying out weekly outreach to people in relevant industries to seek introductions.
The outcome recorded
According to Simon Cripps, Google Ads generated lead enquiries at an average advertising spend of £98.14 per enquiry from May 2022 to 12 October 2026, excluding management fees. LinkedIn outreach also generated enquiries, recorded separately.
The lesson for your business
Search marketing and direct industry outreach can play complementary roles. To assess their value, track which activity produces relevant enquiries and what happens as those enquiries move through the sales process.