R — Roadmap

What should we do next?

Roadmap turns the findings from Gauge into a practical, prioritised plan. It focuses effort on the work most likely to improve growth without creating unnecessary complexity.

What this stage looks at

• Priority audiences and proposition
• Channels, content and paid media
• Website and conversion improvements
• Systems, responsibilities and measures

The roadmap connects marketing and operations so the next steps are clear and manageable.

Back to the Smart Cow GROWTH System