O — Optimise

Are the foundations ready to perform?

Optimise strengthens the foundations that turn attention into enquiries. It removes friction and makes it easier for the right people to understand, trust and contact the business.

What this stage looks at

  • Website and landing pages
  • SEO and local search foundations
  • Content, tracking and forms
  • Conversion paths and user experience

The aim is to make existing and future marketing work harder before increasing spend.

Back to the Smart Cow GROWTH System