G — Gauge

Where are we now?

Gauge establishes the starting point before more activity is added. It reviews how the business is found, how enquiries are captured and followed up, and where time or opportunities may be leaking.

What this stage looks at

• Visibility, website and advertising
• Conversion paths, calls and forms
• Lead handling and follow-up
• CRM, automation and measurement

The output is a clear view of the most important commercial gaps to address first.

Back to the Smart Cow GROWTH System