Explain your offer with video

Help people understand before asking them to buy

If customers need a long explanation before they see the value of your service, a focused video can help. It can show how a product works, explain a process or introduce an unfamiliar idea in language your audience understands.

We start with the question the viewer needs answered. The script, visuals and call to action follow from that. A polished video still needs a clear purpose and a sensible place in your marketing.

What your project can include

• Message and script: choose the audience, explain the problem and outline the solution.
• Storyboard and format: plan the sequence and choose suitable filmed, animated or screen-based content.
• Production and editing: bring the approved script and assets together.
• Captions and delivery: prepare agreed versions for your website, presentations or social channels.
• Placement advice: connect the video to the page or campaign it supports.

Where an explainer video can help

A service page may need to explain your process. A sales presentation may need to show how your product works. A landing page may need to address a common hesitation. We choose the format around that job, rather than making the same video for every channel.

For trades and service businesses, a straightforward explanation of what happens from enquiry to completion can be more useful than a complicated animation.

From brief to finished video

We agree the intended audience, message, running time, delivery formats and approval stages. The script and storyboard are reviewed before production so you can correct technical details early. Revisions, assets, music licensing and any filming requirements are included in the agreed scope.

See our wider video production and marketing service, or connect the video to a focused landing page and your content plan.

Questions before you start

Does an explainer video have to be animated?

No. Filming, screen recordings, graphics or a combination may suit your message better. We discuss the options before quoting.

What do you need from us?

Your offer, audience, brand assets and accurate product or service information. Existing images and footage may also be useful if you have permission to use them.

Will video guarantee more enquiries?

No. Results depend on the message, audience, placement and wider conversion journey. We agree what the video should help people do and how that can be measured.