5 Things to Consider When Creating Content
Creating content that resonates with your audience is essential to growing your business. However, devising a content marketing strategy that suits your needs can be daunting – especially if you’re not sure where to start. Here, we’ll outline five key factors you need to take into account when creating your content marketing strategy. So read […]
Content strategy is the ultimate winner in digital marketing
A digital marketing campaign relies on a number of elements, but it’s content that’s key above and beyond anything else – and for good reason! What is content marketing? Content marketing is a term that is used to describe the process of creating and distributing valuable, relevant, and consistent content with the aim of attracting […]
The secret to content marketing
For small business owners we know that you’re tight on time. There’s so much on your plate to running a successful business and so many roles you have, from sales, marketing, HR, recruitment and finance to name but a few. With this many hats you’re wearing, thinking about regular content marketing may be blue sky […]
The importance of video content
Video content can provide a great deal of value in your overall business strategy and it’s worth considering how best to incorporate it into your wider marketing plan. For businesses, it makes sense to take advantage of this trend and create videos for your customers or clients. If you, don’t have much experience with digital […]
3 tips for content marketing
Content forms part of your inbound marketing strategy and plays a key role in helping your business be seen online. Whether it’s a blog, social media post, email marketing or Google Adwords campaign, here we’ve compiled our tips for creating great content marketing. Know your target audience We always talk about the importance of knowing […]
Christmas digital marketing
Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack […]
Why include subtitles & captions in video
You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your […]
Is your marketing targeting your audience?
Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page. Most online […]
Tips for writing engaging blogs
You need to make an impression when someone reaches your website as the goal is to keep a visitor on your site exploring your products and services. So, here’s a few tips to help with writing content that will resonate and engage with your target audience and help with search engine optimisation (SEO). BOOK A […]
Can video help with SEO?
By now we’re sure that you’ve encountered video content and whether you’ve embraced it fully for your business or not, now is the time to really think about using it as part of your content marketing to help optimise your website further. We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps […]