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Woman in a striped shirt recording video content in a studio setting, featuring cameras and a laptop, against an orange background, illustrating digital marketing video production techniques.

Why include subtitles & captions in video

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21/09/2021
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Content Marketing, Digital Marketing, Inbound Marketing, Video

You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. …

Man with a magnifying glass and pipe, dressed in detective attire, symbolising investigation and analysis in digital marketing strategies.

Complete our business growth scorecard for personalised results

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15/09/2021
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Digital Marketing, Inbound Marketing

Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as …

Search button displayed on a digital screen, symbolising SEO and online marketing strategies relevant to Smart Cow Marketing's services.

Content – the foundation of search

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14/09/2021
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Digital Marketing, SEO, Web Design, Websites

Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow …

Marketing plan written in chalk on a blackboard with a coffee cup and paper notes, illustrating digital marketing strategy concepts.

5 tips for an inbound marketing strategy

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07/09/2021
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Digital Marketing, Inbound Marketing

With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd.   Your website is key to your …

PPC letters on white tiles against a red background, representing pay-per-click advertising in digital marketing.

How PPC can help business owners attract staff

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18/08/2021
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Digital Marketing, Pay Per Click

With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business …

SEO graphic with gears, charts, and location markers, symbolising digital marketing strategies and content optimisation.

Is your marketing targeting your audience?

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13/08/2021
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Content Marketing, Digital Marketing, SEO

Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of …

Person writing in a notebook at a desk with a laptop, calculator, coffee cup, and stationery, illustrating content marketing strategy and blog writing.

Tips for writing engaging blogs

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03/08/2021
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Content Marketing, Digital Marketing

You need to make an impression when someone reaches your website as the goal is to keep a visitor on your site …

Woman applying makeup in front of a camera, showcasing video content creation for digital marketing.

Can video help with SEO?

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21/07/2021
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Content Marketing, Digital Marketing, SEO, Video

By now we’re sure that you’ve encountered video content and whether you’ve embraced it fully for your business or not, now is …