Website Design and Development
Tailored Website Design for Your Business
Creating Custom Digital Experiences
At Smart Cow Marketing, we specialise in creating visually appealing, user-friendly websites that attract and engage your target audience. Our expert team works closely with you to understand your business goals and deliver a website that drives results.
Custom Web Development
The Smart Cow team of skilled developers builds custom websites that are not only visually appealing but also highly functional and secure.
We use the latest technologies to ensure your website is fast, reliable, and scalable.
Our design approach focuses on creating a user interface design that is both intuitive and aesthetically pleasing.
E-commerce Solutions
Robust e-commerce platforms are built to deliver a seamless shopping experience that drives both sales and growth.
These solutions feature secure payment gateways, intuitive inventory management, and user-friendly interfaces.
Every design element is carefully optimised to maximise conversion rates and enhance user engagement.


Content Management Systems (CMS)
Easy-to-use CMS solutions make it simple to manage and update website content without hassle.
Designed for intuitive use, these platforms allow changes to be made without any technical expertise.
Whether using a website builder or a custom CMS, every site is optimised for performance across all screen sizes.
Website Maintenance
Ongoing support and maintenance services keep your website up-to-date and performing at its best.
Updates, security patches and backups are all handled, allowing you to stay focused on your business.
Visual design and interactive elements are regularly optimised to ensure your site remains engaging and effective.
Tips for Building a Great Website
Build a Website on Solid Foundations with a Good CMS System
There are numerous frameworks that allow website owners to maintain and add content.
These are called Content Management Systems (CMS) such as WordPress.
Ease of Navigation
Any web page of importance should be no more than 2 clicks - preferably 1 click - from the homepage.
Bold and clear call-to-action buttons will also help a visitor, as well as internal links which should be working and clearly labelled.
Be Visually Appealing
Use high-quality images and videos, and make sure that they are optimised and sized properly for each page on your website.
You should also use colour schemes that are pleasing to the eye.
Responsive Design
A responsive design will make it easy for users to view your website on any device.
Relevant Content
Think of Your Target Audience
We recommend you create an online persona which is an example of your stereotypical customer.
Updating content regularly will ensure that it remains current and interesting.
To get your message across to your target audience, and Google, keep content clear, succinct, and to the point.
Optimise for Search Engines
This means that your website should be designed in such a way that it will rank high in search engine results pages (SERPs).
There are various things you can do to optimise your website for search engines, such as using keywords throughout your content and ensuring that your site is mobile-friendly.
Use Great Images and Video, Then Optimise
You may need to resize them before you upload as large images can impact site speed. A slow load time may result in people leaving your website
- Google hates bounces.
A Website Must Load Quickly
Therefore, it is important to ensure that your pages load quickly by using techniques such as caching and minifying resources.
Be Secure & Backup Your Website
Most CMS platforms provide modules to allow you to back up and to make safe against hackers. Unfortunately, it is part of the world today that there are thousands of web robots (automated programs) that are checking websites for weaknesses.
Do what you can to make it safe.
Tailored Website Design
Collaboration is key to understanding your business, goals and target audience—resulting in a website tailored to your needs. A seasoned team of web designers and developers applies the latest technology to craft eye-catching websites that deliver measurable results.
Recognising that small businesses often work with limited budgets, Smart Cow offers affordable packages designed to meet specific needs without compromising quality.
Attract and Engage with Your Web Design
Our websites are designed to not only look great but also perform well. We optimise for search engines to ensure your site ranks higher on search engine results pages (SERPs). This means more visibility, more traffic, and more opportunities to convert visitors into customers.


Website Costs
Websites can vary enormously, from a simple one-page website to a large site with hundreds of pages of content or even e-commerce capabilities. To provide a rough idea of the costs, we have an online website pricing estimator.
Importance of Your Domain Name
Choosing the right domain name is crucial for your brand identity. We help you select a memorable and relevant domain name that reflects your business. A good domain name can enhance your brand’s credibility and make it easier for customers to find you online.
Portfolio
Take a look at some of our recent projects and see how we have helped businesses like yours succeed online.
Our portfolio showcases a variety of industries and project sizes, demonstrating our versatility and expertise.
Our Work Process
Planning
- Consultation
- Research
- Strategy
Design
- Content
- Design
- Prototype
Development
- Develop
- Review
- Amend
Launch
- Test
- Launch
- Support

About Us
Our mission is to provide exceptional web design services that drive growth and success. We pride ourselves on our attention to detail, creativity, and commitment to delivering results.