Improving email open rates
There’s over 306 billion business and consumer emails sent and received each day and that’s likely to rise to over 376 billion per day by the end of 2025. So, with constant stream of emails to an inbox, how can your email about your products and services cut through the noise? Whilst there’s no quick […]
12 Email marketing tips for small businesses
Everyone wants to make their business stand out from the rest, but it takes more than a creative marketing strategy. The success of your small business depends on mastering all aspects of the marketing mix or the “4 P’s”- product, price, place, and promotion. Email marketing is part of that equation because it can reach […]
Christmas digital marketing
Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack […]
Improving email marketing open rates
With 4 billion daily email users, is it time you considered email marketing as part of your overall strategy to get new clients and engage with prospects? Here we look at a few tips that can help your email open rate. What’s important to remember is to make your emails personal with engaging and […]
9 Tips for your next email marketing
Email marketing is a great inbound marketing tactic to help generate leads. Each distribution is all about increasing your open rate and click through rate. This is helped by creating engaging and relevant content to your target audience. Here, we cover some of the things for you to do in the future to help improve […]
Boost your email marketing campaigns
Email marketing may feel as though it is being replaced by social media as a marketing channel, but if you want a better Return on Investment (ROI) email marketing is far superior. We have found that 72% of people prefer content through emails, and it is 40 times more effective in gaining new clients, than […]
Help with Lead Generation
At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’. In this blog we sum up a few tips to help you generate more leads! Email marketing Download Our Lead Generation Guide Email marketing is […]
Email marketing best practice tips
As part of your ongoing marketing strategy, it’s so important to continually update your target audience with informative messages about your products and services. This helps build brand awareness, encourages prospects to engage and improves customer retention. This is where email marketing can be so effective. Email communication acts as advertising for your virtual shop […]
Marketing tips for Croydon businesses
As we wait with fingers crossed for non-essential shops to open and sectors such as hair & beauty, hospitality and leisure to resume, we thought we’d offer our local Croydon businesses some marketing tips to help increase online presence. Google My Business First things first, is your company on Google My Business? If […]
5 benefits of email marketing
Research indicates that 99% of consumers check their email every day with many citing that it is the preferred way to receive brand updates. With this in mind, here’s some of the benefits of incorporating email marketing into your overall digital marketing strategy. 1. Build your own database Having your own contact list is invaluable […]