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Buyer Persona Template

Buyer Persona template

Know exactly who you’re marketing to — and attract more of the right customers.

Your step-by-step guide from Smart Cow Marketing

If you want your marketing to work harder, convert better, and cost less, it starts with one thing: understanding your ideal customer.

That’s why we’ve created a simple, easy‑to‑use Buyer Persona Template to help you get crystal clear on who you should be speaking to — and how to reach them.
This template is part of our training series:

“Know Your Customer: The Secret to Smarter Marketing”, created by Croydon’s website design & digital marketing specialists.

What you will get

Inside your free template, you’ll find:

✅ Demographic Overview
Capture the essentials: age, location, income, job role and more.

✅ Pain Points & Challenges
Identify what keeps your ideal customer up at night — so you can solve it.

✅ Goals & Motivations
Understand what drives their decisions and purchasing behaviour.

✅ Buying Behaviour Checklist
See how they research, compare, and choose products or services.

✅ Ready‑Made Prompts
Everything is laid out for you — no guesswork, no overwhelm.
This is the same structure we use when working with clients at Smart Cow Marketing to create clear, effective marketing strategies.

Complete our form and
download for FREE

Who Is This Template For?

Perfect if you’re a:

  • Small business owner
  • Freelancer or consultant
  • Startup founder
  • Marketing beginner
  • Business looking to improve targeting and ROI

If you want clearer messaging, better leads, and more consistent marketing — start here.

Why Buyer Personas Matter

PCreating a buyer persona helps you:

🎯 Market to the right people

💬 Craft messages that resonate

💸 Reduce wasted spend

🤝 Build loyalty & stronger relationships

📈 Improve the ROI of every campaign

Stop guessing — start marketing with intention.

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