In an ever-evolving digital landscape, Artificial Intelligence (AI) is shaping the future of marketing, with unparalleled efficiency and limitless innovation.
However, the advent of AI-generated content tools presents the necessity of a major balancing act – the allure of AI with the need of maintaining an authentic brand voice to capture your target audience’s attention. While AI undoubtedly aids content creation and sparks innovative ideas, a reliance solely on AI can potentially lead to penalties from search engines in the future, which are becoming increasingly sophisticated at detecting such content. It’s a reminder to always balance technology benefits with a human touch.
Be authentic with video
As the digital space becomes more saturated with AI-generated content, authenticity will become a rare and valuable commodity that will distinguish your brand from your competition.
Creating video content can add that much-needed personal touch, giving a face and voice to your key messages, helping your brand stand out.
It’s not about choosing one over the other, but rather integrating AI strategically with genuine, human expression. This combination will create a powerful synergy, enhancing your content’s effectiveness and resonance.
Balance the power of AI with a human touch
AI is here to stay! It will be a key tool, but your brand’s voice and story are truly yours to own. By masterfully blending AI with the authenticity of the human touch, small business owners can create a narrative that resonates, captivates, and, ultimately, converts leads. It’s here, with a delicate balance, that lies the next chapter of growing your business the SMART way.
Simon Cripps, Owner, Smart Cow Marketing
This article was featured in the March/April edition of Diamond Magazine. You can view the magazine here and find our article on Page 9. The magazine also includes great insight for local business owners with topics ranging from Recruiting from Overseas, Outsourcing Logistics & Storage, A guide to the new Flexible Working Bill, and Employment law changes.
