Search Engine Optimisation or SEO is about increasing traffic to your website through improving its ranking on search engine results pages (SERPs).
Keywords are an important aspect of SEO, the reason being is that when you type something into a search engine such as Google, it’s usually words associated with what is being looked for rather than a website name.
SEO is about using the relevant keywords throughout content on webpages to help improve your position in the search engine results pages.
SEO is also about original, relevant and consistent content as search engines will prioritise this in its search results.
The quality of links; links both to other relevant pages on your website, or links to external websites are also important as it helps with ease of navigation for both people and search engines. Plus external links help indicate your websites authority.
Completing some technical SEO on the backend also helps such as meta descriptions and optimised images.
SEO is a long-term strategy. At Smart Cow Marketing we provide a free consultation to review your website and suggest what digital marketing strategies will work for you.
