One of our favourite Social media marketing channels, Facebook, is launching a new type of content, Facebook News in the UK following its US launch last year.
The new dedicated tab within Facebook will include a mix of daily news stories and will surely be of great use for social media marketing for business. It will also feature personalised news based on a user’s interests based on Facebook’s algorithm.
The function will allow the user to “take control” of the news they see such as hiding articles or requesting to read more when of interest. Users can simply tap the three lines at the top of the mobile app to find “News for you” providing focussed content.
It will be divided into categories including: general, topical, diverse and local news.
It will include publications such as The Economist, The Independent, Cosmopolitan, The Daily Mail, Financial Times and The Telegraph.
Facebook News allows publishers a new avenue for advertising and subscription options.
